Above is the first draft, the main image is the album's front cover, which fits a convention of magazine adverts, other conventions it follows are, having specific tracks mentioned in the advert as well as specific retailers and critics ratings. During the class feedback session this design was popular as it was simple but also eye catching.
This design is again conventional as the main image and mentions specific songs, a secondary image is a photo of the artist that is used in the digipak as this adds to the artist's brand identity. After pitching it to the class they said that including a "promotional offer" on the advert was a good idea.
This design doesn't follow the convention of having the album cover as the main image instead opting for a photo of the artist with the album cover as a secondary image. This design was not as popular with the class after the pitch. The feedback was that the layout of the text was wrong and their was too much going on overall.
This design also chooses a photo of the artist rather than the album cover as it's main image, breaking the convention. Conventions it does follow are mentioning specific songs, critic's ratings, and a release date.
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