The advert follows the convention of having the album cover as the advert's main image, it also has the same colour scheme and font as the album cover,which is a graffiti style font and a colour scheme of red, yellow and white. This makes the advert really stand out and helps with the artist's brand identity as this image featured heavily in music videos and tours that supported this album. Also the grafitti style font and main image done in the style of graffiti artwork not only follows the convention for using artwork significant to the artist but it also reflects the themes of anarchy and unrest reflected in the album as well as highlighting some of the connotations of the word "Breakdown". This I feel makes the main image stand out more as despite it's connotations of anarchy and vandalism it's quite a loveing image which therefore shows a good contrast between the image and the background and makes it stand out.
One thing I feel is unconventional but works is the use of a tagline at the top of the advert "The wait is finally over". This along with the advert's overall layout and style of the main image makes the advert seem like a film poster rather than an advert for an album.
A convention the advert for "21st Century Breakdown" does follow is having a release date, a web adress for the artist's website, www.greenday.com and a reference to a specific song to increase brand identity and promote the single in general, in this case the song is "Know Your Enemy".
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