Brand identity

Brand identity is a logo, tag line, or image with an aim to instantly gain recognition for the artist and set the mood for the audience.

For example The Darkness album "One Way Ticket To Hell" has the band's logo in the top corner, gaining the recognition and the image of a train helps set the mood of a rock album with a fast tempo, as well as linking with the album's name. This image is then used in the Magazine advert for the album to add to the recognition and brand identity.