The advert follows the convention of having the album's front cover as it's main image, this convention is then expanded as the advert's text is the same font and colour scheme as the album. This also adds to the artist's brand identity as if the album's cover is everywhere it makes the artist and the album more recognisable. However I feel using the font may be a problem as often magazine adverts are only glanced at and it's difficult to read the text like this, meaning the advert relies even more heavily on the main image to grab the audience's attention.
Another convention the magazine advert follows is having a release date, this is a different colour to the rest of the advert's text because instead of green or white the release date is red. The use of the red text on a black background makes the writing stand out more, therefore making the advert more eye catching. The advert also follows the conventions of having the artist's official website, www.kingsofleon.com and the logo of the artist's record label, which in this case is Columbia.
Finally. the advert follows the convention of highlighting specific songs from the album, in this case these are "Use Somebody" and "Sex on Fire"
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