The digipak I'm going to analyse is "Black Ice" by AC/DC.
THE FRONT
The front cover follows the convention of having the artist's name as the biggest piece of text on show with the album's name being smaller and also below the name of the artist. Another generic rock convention the front cover of "Black Ice" follows is having a colour scheme involving no more than three colours, which in this the case is a colour scheme of silver, grey and black. One convention that isn't followed is having an image of the artist on the front cover, instead the main images on the front cover are the band's logo and orginal artwork. However part of this orginal artwork is a picture of the band's guitarist (Angus Young) striking a pose that is heavily associated with him, but as it isn't the main image of the front cover or a conventional photo I feel the convention is not followed.
THE BACK
The generic conventions for a rock digipak that the back cover of "Black Ice" follows are:
Maintaing the conventional colour scheme of the front cover, (Silver, grey and black). However one thing I feel is unconventional is although they have followed the conventions of keeping the colour scheme and having the tracklist on the back cover, they haven't altered the text or the font of the tracklist to make it stand out against the background. This means that it can be difficult to read in certain light. Another convention that the back panel doesn't follow is that it doesn't have a photo of the artist instead like the front cover, the back panel's main image is orginal artwork that involves members of the band in significant poses, for example Brian Johnson leaning back as he sings.
A convention the back cover does follow is having the barcode and copyright information all on the back cover. As well as a link to the artist's offical website, www.AC/DC.com and information about the record label (Columbia) and the distributor (SONY entertainment).
The spine follows the generic conventions of having the same conventional colour scheme as the rest of the digipak, as well as having the names of the album, the artist and the record label. The album's serial number being on the spine is another convention the digipak follows. One convention the spine of "Black Ice" doesn't follow is having the artist's name bigger than the name of the album, instead both are the same size.
THE INSIDE PANELS
Like the front and back cover the inside panels don't follow the convention of having an image of the artist, instead once again using a piece of orginal artwork of a band member, which in this case is the band's guitarist Angus Young. However one convention that the digipak's inside panel does follow is by having a booklet within the inside panels. These booklets conventionally contain song lyrics or photos of the band, in the case of "Black Ice" photos of the band are used.
Another convention the inside panels follow is continuing the conventional colour scheme to the poin where it's used on the CD itself.
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