I like the use of the animated characters, and a mix of red and black text on a white background as it makes everything stand out. However I do feel that there isn't enough on the advert, this causes the white background to hinder as well as help it. This is because the overall lack of imagery on the white background makes the advert come across as sterile and unfeeling. This isn't helped by the facial expressions of the cartoon band have blank slightly sad looking facial expressions. I feel this is wrong as the rock genre is full of passion and feeling. This is evident when we look at the official video to "The Pretender".The use of the animated band members is eye catching but I think they look amateurish and therefore lose some of their effect as if an audience see a badly drawn advert they often won't give it much thought. This means the advert can't promote the artist and album as well as it should. However including the animation does add to the brand identity of the product as they feature on the student's digipak, they also follow the convention of having the band in simple costume of jeans and T-shirts, this also adds to brand identity as the Dave Grohl cartoon has the Foo Fighters logo on his T-shirt.
Overall I feel this advert has potential that hasn't been fulfilled.
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