Creating the magazine advert

We started with adding the main image and text to add to the brand identity the poster has the same text layout and main image as the digipak:

We then added links to the artist's twitter and facebook pages, as well as his official webite, www.bryanadams.com. After this we used the convention of having logos of specific retailers on the advert, in our case these were HMV and itunes. This is because using big name retailers offer suggestions of where to purchase the album but also if big names back the album it encourages more people to buy it as it's more avaliable and shows outside sources like the artist as well.

Finally we added a smart phone scanner and the logo of our artist's record label, A&M. We did this because are target audience is predominately 17 year old men meaning they have access to and understand new technology such as smartphones meaning we can promote the artist and album on a larger scale and gain access to more markets and more people.