Creating the digipak

Creating the digipak started with designing the back cover:

Here is the draft:

To start with adding a black background to the cover and then a red font to the track list, in order to really make it stand out and grab the buyers attention. Next we added the conventional copyright  information and bar code as well as a smartphone scanner and web address for the artist's official website.

Here is the back cover after we'd finished. Next we took some photos to add to the digipak and felt that this one was the most appropriate for the back cover.

Here is the finished back cover:

We altered the contrast of the photo and laid part of the track list over it to make the text stand out even more. Overall I'm very happy with the back cover as it looks good and fits some of the conventions of the genre.

Next we moved on to the front cover. This is the draft.

The first thing we did was add text to the design with the names of the artist and album running down either side of the main image. We broke a generic convention here as all text on the front cover is the same size, this influenced what font we chose because if all text is the same it needs to stand out and we felt using bold black text on a white background along with the main image really makes it stand out.   I feel having all text the same size is a good idea because as much as the artist wants to market themselves they are still trying to sell an album and therefore I feel both deserve equal coverage. Finally we added a photo of the artist, the reason we chose this photo is because often solo artists, like Bryan Adams use photos of themselves on thier album covers to try and promote themselves to the best of thier ability. The reason we had Will pose this way is because often the main image is of the artist looking confident and laid back, this was a theme we felt fit the song and this photo was ther best option overall I'm very happy with what we came up with. 

For the inside panels the first thing we did was add two images.

This photo was then placed under the CD itself.

The reason we chose this photo is that often in rock albums you see photos of the artist in this kind of pose, with their heads down and leant against a wall, as it shows a deeper more emotional side to the artist and we felt it worked well with our front cover as it reflects the two sides of the artist really well.

We then created a photo collage of various photos from either the video itself, screen shots from filming sessions and photos especially for the digipak.

I thought this was a good idea as it links with the idea of a photo album used in the music video and it also fits a convention as the main image of the panel is artwork that's some how relevant to the album or artist.