Target audience research

For our target audience research we have looked at Bauer Media and found a number of radio stations which play our genre of music such as PlanetRock, Kerrang! and Rock FM.

The target audience of planet rock is middle aged men however due to the DAB digital radio format of the station and the fact it runs apps on Itunes and android mean the station is also trying to appeal to a younger, more tech savy audience.

Kerrang! radio station markets itself as "a true alternative to pop music" to achieve this Kerrang has a more mainstream music policy to appeal to a wider audience.This is a contrast to Planet Rock as I feel they appeal to a more niche audience.

Rock FM reaches 276,000 people each week aiming at a target audience of people aged 15 and up as well as appealing to both men and woman. According to Rock Fm's website that 22% of the UK's population of people aged 15 and over listen to Rock FM.

Also reasearch on www.officialchart.com we found that rock is the Uk's second most popular music genre and until recently was the most popular. It also told us that the UK's most popular album is a rock album (Queen Greatest hits 1)   

 

 

This website waas also helpful with finding the popularity of our chosen artist, Bryan Adams. As research revealed that Bryan Adams is 47th on the all time list of the 60 most popular artists on Official charts.com

 

 

Overall the station I feel that would be most likely to play the song were using and appeal to our target audience is Planet Rock. This is because after doing some research I found Planet Rock regularly plays our chosen artist, Bryan Adams. Also because of their use of apps more people from our primary target audience,  white men aged 17 and up are more likely to hear our chosen song because they are more technologically aware than Planet Rock's primary target which I feel is white men aged 25 and over. The amount of exposure bryan adams gets on offical charts.com will also help market him to our primary target audience as younger people will spend more time online then older ones.