Target audience decided

After having researched various websites we have decided that our primary target audience will be white men aged 17 and other, this is because the majority of performers I'm our video will be that age and I feel it''s important for the audience to be able to relate to the people they see on screen.

The research backs up this decision as after using Bauer Media as a link I found the website to Kerrang! which as a TV channel, radio station and corresponding magazine. All of which is aimed at a target audience of people aged 17 and above, with success as the magazine has a circulation of 43,033. This helps to prove that our chosen genre, rock, is still popular within this section of the market in the UK.

However the rock genre is also very popular with white men aged 25 and over so in order to appeal to a secondary target audience made up of this demographic we would also advertise on the radio station Planet Rock as the station is very popular with our chosen secondary target audience.